0 Bower Nominated for Major Equity Release Award By The Bower Team / In Company News Bower are delighted to have again been nominated for the much coveted “What Mortgage Best Equity Release Broker Award” where the final winner is dependent on the votes of existing and potential equity release consumers. What Mortgage magazine is the leading publication for those people looking to learn more about residential mortgages and Equity Release including both Lifetime Mortgages and Home Reversion plans. The growing attraction of Equity Release is reflected in a sharp increase in lending during 2014 which is running 35% ahead of the previous year at the end of March. With traditional lenders often turning away customers who are aged 55 and over, the Equity Release product range is increasingly popular also because it includes a selection of interest only Lifetime Mortgages on which no capital repayments are required until the death of the surviving homeowner. Bower offer independent advice throughout the UK with a team of advisers specially selected for their experience and empathy for the elderly. A free initial consultation is offered in the comfort of a consumer’s own home. The Company’s customers are encouraged to consider Equity Release as part of their retirement planning at a time when the financial pressures facing the elderly are severe. Accordingly the home visit is designed to give those at or in retirement sufficient knowledge about Equity Release so that they can proceed in confidence with an application when the time is right. Being impartial, Bower put the needs of consumers first offering the highest standards of customer service. Indeed, in feedback, 100% of Bower customers have expressed their satisfaction at the quality of service provided to them. Moreover the adviser team go out of their way to support their clients before, during and after the application and completion process. Because of the extensive choice of Equity Release plan now available, the role of the independent adviser or broker is essential for assuring that the most suitable plan, if any, is chosen. In this regard, the Bower team would like to express their sincere thanks to the readers of What Mortgage for nominating the firm for the award of Best Equity Release Broker for 2014.