The Board at Bower

Our Board of Directors features four long-standing equity release principled individuals who each bring a wealth of unique and extensive experience.

It is their passion, dedication and leadership that helps guide Bower forward to provide our brand values of Trust, Honest and Service to our customers which has been recognised with our many awards.

Geoff Charles

Chief Executive Officer

Geoff founded Bower in 2006 and has since steered the company to become one of the few truly National face to face advice market leaders in equity release. Geoff is focused on high standards of service and quality advice, treating all customers as individuals and not merely a number within a corporate machine. Recognising this is best achieved by nurturing staff expertise, ensuring high standards of customer service and excellent communication delivered throughout the customer journey is part of the Bower ethos.

Bowers philosophy of “Trust, Honesty and Service” was born from Geoff’s passion for excellent customer service and sound financial advice. Appreciating that advice in later life can, for some customers, be a delicate and complicated area is the driving force behind Bowers customer centric approach. This, coupled with a genuine desire to have an enjoyable and happy workplace with delighted customers, is the common thread that runs through the veins of Bower.

As the industry grows and equity release becomes more mainstream it is Geoff’s intention to ensure Bower does not lose its “family” approach and adapts, innovates and grows in its efforts to sustain its award-winning service and provide customers with the very highest quality of advice and service there is from the whole UK market.

Andrea Rozario

Chief Corporate Officer

Andrea has over 25 years’ experience in financial services becoming a specialist in equity release over 10 years ago. As a high profile commentator and industry expert, Andrea has contributed to both trade, National Press, TV and radio for the last 10 years.

Andrea’s career has included the position of Director General for the equity release trade association Safe Home Income Plans (SHIP), now known as the Equity Release Council whereby she spent over 5 years as the industry spokesperson helping to educate and inform media, Government and the general public on the safeguards of equity release.

As a member of Bower’s Board for the last 5 years, Andreas experience across providers, solicitors, advisers and customers, along with a deep understanding of the industry has helped to shape and grow Bower. Building on this success Andrea will continue to contribute to the overall strategy and ongoing development of Bower.

Peter Mila

Chief Operating Officer

Peter has been with Bower Retirement since its inception in 2006. Excellence gained from years of experience within retail and operations management within large corporations such as the Moët Hennessy Louis Vuitton Group and a number of UK and International retail businesses, has contributed to Bower’s growth, development and success.

Peter has been instrumental in the implementation of the bespoke Customer Relationship Management systems that underpin the efficiencies at Bower along with strategic input shaping the company’s future direction. Peter oversees the customer journey and customer satisfaction feedback through the transparent web site customer review website Feefo.